Sign Redesign: Applying Design Principles to Improve Signage in an Academic Library

Authors

  • Sheila Kasperek Mansfield University of Pennsylvania

DOI:

https://doi.org/10.5195/palrap.2014.54

Abstract

When the Mansfield University library’s Special Events and Customer Service Committee created a communications plan for the library, the opportunity presented itself to overhaul the library signs. Applying basic design principles of contrast, alignment, and repetition along with standards from the Americans with Disabilities Act, the library improved the visual communications within the library. Patrons can now read signs from a distance and understand their purpose. Using common design elements, the library began presenting official library information more cohesively. Extending beyond signs, these design principles are now part of the library’s print publications and promotional items. With this consistency, the library brand is more easily recognizable both within the library and across campus. This article describes some basic elements of design and the process of redesigning the signs.

Author Biography

Sheila Kasperek, Mansfield University of Pennsylvania

Sheila Kasperek is an Associate Professor/Reference and Electronic Resources Librarian at Mansfield University of Pennsylvania.

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Published

2014-05-02

Issue

Vol. 2 No. 1 (2014)

Section

Practice

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